Ideas, strategies and tactics 

The Strategy Guy's Blog




strategy May 01, 2021

What is a Strategic Accountant?

I am looking forward speaking at the CA ANZ 2021 Accounting Conference this month. 

I will share that Strategic Accountants make it their business to understand their client’s business. These accounting paragons focus a client's attention, energy, and investment in three ways to help them analyse the past, manage the present and lead the future.

My presentation will assist accountants to reimagine their firm, its services and their career path. Notably, I will discuss the impact of inertia, entropy and bias. I will reveal why accountants should learn to juggle and ensure their clients do the same. 

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strategy Apr 01, 2021

After three months of researching and writing The Strategic Accountant, the book is nearly finished :-)

This week I finished my early drafts of eight chapter illustrations for the book. 

Each 'picture tells a story' about how to become a Strategic Accountant.

1. Why accountants should learn to juggle.

2. Remember Enron and meet the 'gorilla that is still in the room'.

3. Find money 'on the ground' in any business.

4. Sow your seeds wisely and inherit the Kingdom.

5. Strategy offers us learning loops, if we are prepared to 'Live.Die.Repeat'.

6. Why you might like part of a Neanderthal Brain in your head.

7. 'Culture Eats Strategy for Breakfast'.

8. Future-proof your accounting firm with AI and 'bots'.

A special thanks to my wonderful reviewers:  Bryan Worn, Dale Edwards, Natasha Milne, Natalie Kidcaff, James Carlopio, Oscar Hauptman, Dolores Cummins, Brad Reece and Tom Smith.

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leadership strategy Mar 01, 2021

The positive market response to Apple's new Silicon computers highlights the power of parallel processing. Apple achieved this with a reduced instruction set computer (RISC) design. RISC microprocessors are not new. In the late 1980s, as a Systems Engineer at Hewlett Packard, I compiled and executed code on a quarter-of-a-million-dollar Unix workstation that housed the world's first and fastest parallel reduced instruction set microprocessor (PRISM). Apple's M1 microprocessor is 10,000x faster than the first PRISM microprocessor and sells for just eight hundred dollars!

RISC computing breaks down complex software instructions into smaller parts that run in parallel on microprocessor arrays so that software programs compile and execute much faster. While computers can handle multiple tasks simultaneously, by comparison, humans are poor at multitasking.

The pandemic highlighted human multitasking limitations to me. Once CEOs became distracted with managing the moment-to-moment issues...

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strategy Feb 01, 2021

Like a chess player, every business owner makes a series of moves. If the number of winning moves outweighs the losing ones, the business may survive. When the number of winning moves significantly outstrips losing moves, the business thrives. Waiting is considered a move when it is done consciously. 

Every business experiences inertia, entropy and bias. When these three take a hold, businesses ‘fall asleep at the wheel.’ Once asleep, companies believe they can’t predict the future and have little hope of changing it. This sort of thinking is ‘the elephant in the room’ and reduces competitiveness and profitability.

The best approach to the elephant in the room is to create the future. My most successful clients regularly commit to four high-level days over six to eight weeks.


Once the right people are in the room and in the right seats, I facilitate conversations that deliver a clear and dispassionate view of the industry...

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strategy Jan 02, 2021

There is a Zen saying... “The Great Way is not difficult for those who have no preferences.” In Zen, the true nature of things or Tao can be found in moments of choiceness awareness. To deny the truth of things is to miss reality. If we allow our personal preferences to impact our choices, our choices will be grounded in personhood rather than reality. 

The Jesuits and many others understand personhood this way. “Give me a child until they are seven years of age and I will show you the adult.” EEG scanners reveal that in the first years of life our brain frequencies are much slower and we spend a great deal of time under the influence of Theta waves. Theta waves are pre-conscious in nature, which means as little children we are highly impressionable and programmable. These preferences and conditions in our holding environment, before the age of seven, are systematically laid down in our personality. 

Our personality based choices are spontaneous,...

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strategy Nov 01, 2020

Some sobering facts about businesses are:

96% of firms fail within ten years [and that was before the pandemic].

79% say they have insufficient time to do strategic planning [that was also before the pandemic].

67% say they have insufficient strategy skills in-house.

Last night I had the pleasure of speaking to 30 grateful, heroic and youthful (and co-operative ;-) members of the Brisbane Rotaract in the Brisbane CBD.

Early in my talk, I polled the audience. Everyone in the room (100%) felt that strategy was important. Around 30% of my humble audience shared that they were good at strategy, but tragically only 5% felt their organisations did enough to train them to think strategically!

Does your firm or organisation do enough to teach its leaders and teams to think and operate strategically?


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strategy Oct 02, 2020

It is important to know that businesses grow through six stages. 

Stage 1 - Existence

Stage 2 - Survival

Stage 3 - Success

Stage 4 - Take-Off

Stage 5 - Maturity

Stage 6 – Reinvention

In the early stages of business growth, a good strategy can be helpful. However, there are often few new decisions to make, and a business owner spends most of their time working in the business. As a firm enjoys more success, with the right strategy, it can eventually take off and become a mature business. As each business grows, the number of decisions required expands rapidly, and the business owner needs to work 'on the business' and not in it. 

After speaking with business owners and leaders at the Hilton Cairns last month, it was clear that some mature tourist-related Cairns and Port Douglas businesses had slipped back into survival mode and had come along to learn the six-steps of the Strategic Mindset Process to help revive their business. 




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strategy Sep 01, 2020

Last month I was delighted to provide a presentation to an Advance Queensland Forum on Financial Strategies for High Growth Enterprises. On this occasion I shared the stage with three other high-profile presenters including Dr Sarah Pearson, Innovation Lead and Deputy Director-General Innovation from the Department of State Development, Tourism and Innovation. The Q&A session that followed highlighted the diversity of Queensland’s innovation ecosystem and the positive outcomes that the Queensland Government’s Advance Queensland initiative is achieving for the State’s economic growth and future jobs.

In my talk, I shared strategic priorities and financial tactics for both scale-up and long-term success. During the life of a successful enterprise, there are periods when there is plenty of money around and periods when outside capital is needed. Great investments are those that increase the functionality of the team, help enhance a firm’s on-going...

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strategy Aug 02, 2020

My daughter Lauren, who illustrated my latest strategy book, dropped in today to practice dinosaur face painting. On me!

Today many businesses are realizing that their current strategy won’t last forever. The terrain keeps changing. One day, solid rock will become quicksand. Ask any former Kodak, Sears, Borders, or Blockbuster executive. Recently, paleontologists excavated a whole pack of carnivorous dinosaurs that chased some plant-eating dinosaurs into an area of quicksand, where they all sank.

The Strategy eBook will stop your firm from getting stuck in quicksand.

Many businesses thinking about tomorrow realise that they need a formula for success in the digital economy. New machines are not just coming up with answers. They are finding the questions. Supercomputers, big data, and machine learning are predicting many of life’s events before they happen. As the line between human and artificial intelligence merges, I see that businesses are becoming more digital or...

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strategy Jun 01, 2020

A SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats (SWOT) facing a business or organisation.

To apply a SWOT analysis to Estée Lauder Companies, you would need to first identify the company's strengths, which are internal factors that give the company an advantage over its competitors. Some examples of strengths for Estée Lauder Companies might include a strong brand reputation, a wide range of high-quality products, and a loyal customer base.

Next, you would need to identify the company's weaknesses, which are internal factors that may hinder its ability to compete. Some examples of weaknesses for Estée Lauder Companies might include a reliance on a small number of key distributors, a lack of presence in certain geographic markets, or a limited product line.

After identifying the company's strengths and weaknesses, you would then need to identify its opportunities, which are external factors that...

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