Ideas, strategies and tactics 

The Strategy Guy's Blog




Scenic Rim Business Awards 

I am honoured to be appointed as a Judge for the upcoming Scenic Rim Business Awards, an event that celebrates business excellence across the Scenic Rim.

Queensland’s Scenic Rim is renowned for its breathtaking scenery, wineries, art galleries, bushwalking trails, equine facilities, agriculture, horticulture and welcoming rural communities, which include Beaudesert, Boonah, Tamborine Mountain, Kooralbyn, Beechmont, Kalbar, Aratula, Canungra, Rathdowney, Harrisville and Peak Crossing.

Here is a list of award categories along with past winners:

Excellence in Tourism and Accommodation: Tamborine Mountain Distillery

Excellence in Hospitality - Food and Dining: Scenic Rim Brewery

Excellence in Retail: My Country Escape

Excellence in Trades and Construction: Hobbs Building and Interiors

Excellence in Transport, Logistics, Manufacturing, and Mining: Joint winners Australian Lawn Concepts and RV Tanks Australia

Excellence in Professional and Community...

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innovation strategy Aug 29, 2023
Accounting, rooted in ancient agriculture, has transformed across millennia. In Babylon, farmers pioneered bean-counting to audit harvests, emphasising efficiency. Mesopotamian traders used numeric systems for temple taxation.
In Roman times, accounting determined war investments. Eighth-century Persia saw double-entry accounting influenced by the Quran, spreading to Europe's banks by the 10th century.
Fourteenth-century Italian banking centres thrived with advanced wealth accounting. Neglecting records risked theft.
The Church employed accounting for large-scale collections in the 15th century. Bookkeepers in the 16th-17th centuries produced internal management and investor-focused financial records.
The 18th century's business regulations drove demand for independent auditors and chartered accounting, with Scotland's accountants closely linked to solicitors. Limited liability companies globally highlighted inventory and asset valuation.
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Announcing two exciting Grants-Funded-Programs for Small Businesses.

Are you the driving force behind a Queensland business of 2 to 19 dedicated individuals?

If so, you can elevate your business with one of John Hale’s two programs that will:

  •   Amplify Turnover, Profit, and Employment
  •   Elevate Business Confidence and Skills
  •   Strengthen Business Resilience and Long-Term Sustainability

The Department of Youth Justice, Employment, Small Business and Training's (DYJESBT) boost grant initiative, is offering a substantial $10,000 to $20,000 in funding!

This involves three-stage application process:

Stage 1: Registration of Interest (ROI) - September 6th to September 12th, 2023.

Stage 2: Comprehensive Application - September 20th to October 10th, 2023.

Stage 3: Submission of Verified Accountant's Letter.

To apply please visit


In alignment with the Business...

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strategy Aug 15, 2023

This week I had the pleasure of facilitating the second of three strategy sessions with Zero Positive, using The Strategy Book as a resource.
In our first session, last month, we addressed the most important strategy question of all, “What is really going on here?” We sensed the environment and looked beyond the horizon to paint a clear and at times bleak picture of our world’s repeated feeble attempts to address climate change.
Our second session yesterday addressed the second most important strategy question, “What are our options?”
Working individually and then in groups we fleshed out some cool options for the business. Creative juices were still flowing today when one of the group members shared an idea she had overnight for creating a climate friendly kitchen and inviting Al Gore to share a meal with Zero Positive’s Founders, Alliance Partners, and Volunteers.
She also shared that she has been reading a great book called...

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leadership strategy Jul 27, 2023

Be a better captain of your ship.

Tip the scales on your ship from 'what just happened' to 'we make things happen.’

The Strategy Book will help you be like ‘Jack Sparrow on Steroids.’

In today's ever-changing business oceans, the word 'strategy' may have lost some appeal. But with constant storms and increasing digital connectivity, a well-crafted strategy is more critical than ever.

Don't let past painful strategy adventures deter you. The key to success in navigating the waves lies in cultivating a Strategic Mindset.

Education through action is the key to learning! The Strategy Book provides dozens of seaworthy illustrations, insights, activities and ideas to help you excel in business.

Buy your copy of The Strategy Book here (with free shipping ;-)




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strategy Jul 04, 2023

Too many business owners run into trouble because they don't do strategy well or do strategy at all. In this podcast, I unpack the six steps needed to create a strategic mindset. Additionally, I discuss smart ways to grow your workforce and navigate the future.

Last week Shontel Ashurst from the Townsville Chamber graciously hosted me at the Mercure and created this podcast. She kindly wrote:

"It was lovely working with you John. Thank you for the strategy book; I've already started reading it and taking notes. John, you effortlessly connected and engaged with our audience. The feedback from our members was overwhelmingly positive, and your entertaining and informative presentation equipped us with the steps to future-proof our businesses. Your professionalism and knowledge on strategy are insightful and long-lasting. I will be sure to recommend you to all future clients."

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leadership strategy Jun 27, 2023
Off the stage and straight into the studio this week.
How would you like your strategy education served?
Live and hot from the stage over lunch at Mercure Townsville or...
Nicely preserved and chilled in a 25 minute Spotify Podcast Interview? 
Stay tuned for interview :-)  Hopefully next week!
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strategy Jun 20, 2023

We're doing a little happy dance because we're moving offices!

We're not just moving down the road; we're stepping up another 10 floors and setting up shop at the extraordinary Standard Building at 15 Manning Street, South Brisbane.

Our new offices are perched above the world-famous LUNE designer croissant outlet.

We'll start our workday surrounded by the irresistible aroma of freshly baked croissants, which we'll happily share with our clients.

Our new space also boasts jaw-dropping 360-degree views of beautiful Brisbane.

Whenever we need a little inspiration or a breather from our busy day, we'll step onto the terrace and feel like we're on top of the world.

A big thank you to the Emporium Hotel Concierge and Catering Teams for being an amazing chapter in our journey over the last 5 years.

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strategy Jun 12, 2023

My triumphant completion of the Brisbane Marathon last weekend filled me with an overwhelming sense of joy and accomplishment.

A few hours earlier, as I stood at the start line, surrounded by fellow runners ready to tackle the 42.195 km journey, something caught my attention.

Beside me was a runner unlike the others - he was barefoot!

I couldn't help but be amazed. How could someone even contemplate running a full marathon without shoes?

Memories flooded my mind of Abebe Bikila, the Ethiopian runner who made history in 1960. Thrust into the race at the last minute as a replacement for an injured athlete, Abebe decided to embrace the challenge and run the marathon barefoot.

And what a decision it turned out to be!

Not only did he secure victory, but he also set a new world record, leaving spectators in awe. The sheer audacity and determination of his barefoot accomplishment remain etched in my mind as the siren for the race start sounded.

There is a vast array of options we have...

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keynote strategy Jun 06, 2023

When leaders approach me after a speaking engagement, their eyes brimming with excitement, I am filled with a profound sense of connection.

As a passionate motivational speaker and author, there is no greater satisfaction than witnessing the enthusiasm and engagement of leaders who have just heard me speak at a conference. I love to surprise and delight my audiences while unpacking the steps needed to create a strategic mindset, build future perspectives and shape a brighter future.

After many of my talks, there is often an opportunity to connect with individual audience members, to learn about their trials and successes. I cherish hearing their inspiring journeys. Through their victories, I am reminded of the limitless potential within each of us. 

It is in these moments that selling copies of my books and signing them with a personalised note of encouragement becomes much more than a mere transaction; it becomes a heartfelt exchange and a catalyst for change. We shape each...

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