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BALANCED SCORECARD

strategy Aug 31, 2019

Nucor is a steel and steel products manufacturer that has consistently been recognised as one of the most successful and innovative companies in its industry. To operate more strategically and effectively, Nucor could apply a balanced scorecard approach, which involves tracking and assessing progress against a set of strategic objectives using a range of financial and non-financial measures. The balanced scorecard typically focuses on four main areas: financial performance, customer perspective, internal processes, and learning and growth.

To illustrate how Nucor could apply a balanced scorecard approach to its business, we can consider the following business unit examples:

  1.  Financial performance: Nucor's steel mills business unit could track metrics such as revenue, profit margin, and return on investment to understand the financial performance of the unit and identify opportunities for improvement. For example, the business unit might set a target to increase profit margin...
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FIVE HORIZONS MODEL

strategy Jul 31, 2019

The five horizons model is a framework for analysing the different goals and priorities of a country's foreign policy.

It was developed by the Centre for Strategic and International Studies (CSIS) and consists of five horizons, or levels of engagement:

horizon one is the "near abroad," which includes countries that are close neighbours or have a direct impact on the country's security and prosperity;

horizon two is the "extended neighbourhood," which includes countries that are further away but still play a significant role in the country's foreign policy;

horizon three is the "regional architecture," which includes regional organisations and alliances;

horizon four is the "global commons," which refers to global issues that affect all countries, such as climate change and international trade; and

horizon five is the "global governance," which refers to the rules and institutions that shape international relations.

Examples of each horizon in Chinese foreign policy could include:

...

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LEAN STARTUP

strategy Jun 30, 2019

The Lean Start-up model is a methodology for developing and launching new products or services that emphasises rapid iteration and customer feedback. To apply this model to Uber, the company could start by identifying a problem or opportunity in the transportation market, such as a lack of convenient and affordable options for getting around in urban areas.

Next, they would create a minimum viable product (MVP) that addresses this problem or opportunity, such as a simple app that connects riders with drivers in their area.

The Lean Startup does not evolve by having a fixed end in mind. It starts small.

Uber's MVP would be tested with a small group of customers, who would provide feedback on its usability, features, and overall value.

Based on this feedback, Uber would iterate on the MVP, adding new features and making improvements based on customer feedback, until they had a fully-featured product that meets the needs of their target market. As they continue to grow and get...

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