Ideas, strategies and tactics 

The Strategy Guy's Blog




strategy Apr 01, 2022
I am excited to be partnering with QUTeX - the university for the real world, with this month’s launch of The Strategic Accountant Master Class. 
As a practising accountant, in this 20-hour self-paced online master class, you will be challenged to understand how and in which ways your firm adds value to your clients. 
You will learn ways to re-invent your firm’s value proposition to better deal with the disruption faced across the industry and better understand why automation and artificial intelligence is destroying the traditional compliance-based service firm.
At the conclusion of this master class, you will have developed the ability to understand and apply the skills required to:
>  Design your firm's value drivers through three value-driven and time-based conversations.
>  Build capabilities of Digital Acumen, Ethics and Integrity, Critical Thinking and Judgement, and an Adaptive Mindset.
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strategy Mar 01, 2022

Shakespeare wrote that all the world is a stage, and all the men and women merely players.

Once a business connects itself to the information superhighway or Internet, it places itself in plain sight on the world stage. Seven bad actors wait in the wings, ready to play their part in the story of an unsuspecting business. Some bad actors appear early when a business is taking off and cyber awareness is not developed. Others appear later, once a business is mature, and hard-won business assets are visible to all seven actors. 

The seven bad actors are identity thieves, foreign intruders, extortionists, blackmailers, terrorists, bad apples and rotten eggs. With the right knowledge and regular investment in cyber-security, a firm can keep all seven bad actors at bay.

Identity thieves are the most common bad actors in our hyper-connected world of login names, passwords, credit cards and bank accounts. Dens of identity thieves aim to obtain your personal or financial...

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strategy Feb 01, 2022

So who does the work?

Pareto-like Laws also apply to workforces. Half the work in your organisation is usually done by the square root of the workforce total.

So in a team of 9 people, around 3 people will do half the work. The remaining six people will do the other half of the work. This phenomenon has implications for ROI around optimal workforce sizes. e.g. If 10 out of 100 people do half the work, the other 90 do the other half. This means 100 workers out of 10,000 will do half the actual work.

Yesterday, a new client with 1000 employees shared with me that Omicron is knocking out workers in her various outlets, some of which she is considering closing. I asked if customer demand had dropped, and she was not sure. I suggested that if customer demand had also halved, then perhaps a combination of reduced opening hours and new just-in-time task allocation might be a way through.

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strategy Jan 01, 2022

Winning Against One Competitor

This time next week, I will be sitting with a new client who has enjoyed a Blue Ocean (uncontested market) for some time. 

In recent months a new market player has emerged. As the first market mover, my client has educated their market and acquired many early adopters as customers. The early majority of the market is predicted to come on stream in 2022. So, it is time to formulate a pricing strategy, to avoid losing future market share whilst not falling into an unprofitable price war.

Ignoring the activity of the new lower-priced entrant is foolish. Let me explain.

As a proud sailor and Aussie, I will never forget the 1983 America's Cup series. 

Back then, America's ''Liberty'' was up 3-1 in the best-of-seven series. On the morning of the fifth race, the American Camp delivered boxes of cold champagne to Liberty's dock. Little did the Americans realise, their 132-year winning streak was about to end.

Liberty enjoyed a 40-second lead when...

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innovation strategy Dec 01, 2021

With strategy, two phenomena worth considering are:

1. Barbells

Whether in life, business or an investment portfolio, capital is said to be ‘barbelled’ if 90% of your money is safe and the remaining 10% is allocated to risky investments. 

Young people ask me about their crypto investments. They share that crypto is not safe - crypto is risky. I share I am not a financial advisor. However, they might consider a barbell approach - limit initial crypto investment to 10% of their net worth and when the coin goes up 10x, then sell 90% for a profit and leave 10% in the coin. Once the coin goes up 10x, repeat. 

I have a pharmacy client who sells cannabis oil for a tidy profit - many patients use it repeatedly to treat insomnia, depression, anxiety and inflammation. Yesterday my client shared one of the riskiest areas of prescription medicine coming over the hill could be psychedelics to treat trauma and depression. My client imagined a barbell approach with 10% of capital...

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strategy Nov 01, 2021

What's Your Portfolio Strategy?

This week, a new strategy client asked for some clarity around their product strategy and where their marketing and sales efforts should go at the moment, given their reduced COVID-19 cash flow.

We drafted up a 2 x 3 on the whiteboard, and we mapped out a growth-share matrix. Why not create your growth-share matrix to come up with a portfolio strategy?

Step 1. On a 2 x 3 matrix, plot each of your product/service offerings by the likely market share you can achieve and the expected growth in that market space.

Step 2. Calculate an Expected Return for each offering by multiplying the potential profit level by the % chance of success. The larger the Expected Return, the larger the circle you should draw for each product.

Step 3. Now step back and assess which offerings should take priority and label them 1,2,3,4,5,6 etc. Large circles are good to prioritise, especially those in high growth markets or/and markets where gaining a dominant market...

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strategy Oct 02, 2021

Maturity comes with age.

Mature people have learnt not to take their life so seriously. Paradoxically, however, people who didn't take their health seriously and create some wealth when they were young may experience fewer options and have fewer years to enjoy before they die. Ageing Populations are one of the six mega-trends I share with my conference audiences.

These mega-trends are:

  •  Global Warming
  •  Water Scarcity
  •  Ageing Populations 
  •  Increasing Urbanisation 
  •  the Rising Middle Class
  •  AI and Automation 

Mega-trends are things that are not going to change any time soon. Mega-trends are things we can bank on, and it makes sense to formulate our strategy with mega-trends in mind.

In this blog, I have included an interview with an expert on Ageing and Finance who shares some pearls of wisdom around ageing and strategies for living a happy and fulfilling life.


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strategy Sep 02, 2021

When we think about the future, there is always a mixture of certainty and uncertainly around the corner. Generally speaking, the future is always inconvenient! 

If things were certain, then strategy would be easy. Right?

I like to call things that are certain 'mega-trends, and I often share six of them with my audiences. They are:

  •  Global Warming
  •  Water Scarcity
  •  Ageing Populations 
  •  Increasing Urbanisation 
  •  The Rising Middle Class
  •  AI and Automation 

These are six huge trends that are not going to change any time soon. Mega-trends are things we can bank on, and it makes a lot of sense to formulate our strategy with mega-trends in mind.

Below is a link to a 30 min YouTube interview I recorded with an expert on Global Warming to give us an update and the best approaches for dealing with Climate Change.

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strategy Aug 02, 2021

From my visits to second-hand book shops, I have discovered that people who write inside their books finish reading them. 

Less than half the people who buy a book finish it. And less than a third finish e-books.

When writing The Strategy Book, I designed it to be a deliberate blend of strategy notes and blank pages that would capture a reader's ideas, insights and goals. Most books are one-way monologues. The Strategy Book is a two-way dialogue.

Do you ever read the same book twice?

Heraclitus said, "No one steps into the same river twice."

The next time one steps into a river, it is not the same river, and they are not the same person. Rivers flow, and people grow.

I re-read my favourite books.


The same text can foster shifting and added perspectives over a lifetime. When I re-read a great book, I am a different person. I experience the book differently, and I capture and create new value.

What book are you reading...

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strategy Jun 02, 2021

Investors Warren Buffet and Charle Munger like to invest in firms that are low-cost producers. These firms often aim to be The Cost Leader in their field. Becoming The Cost Leader results in high levels of operational efficiency. However, operational efficiency is not a strategy. Every business should aim to be operationally efficient. 

Indeed, most companies have 'money lying around on the ground' waiting to be collected once processes and operations can reduce cost and create more value. Operational efficiency should be a goal for all companies, whether they choose to compete uniquely using a Cost Leadership, Differentiation or Focus approach. 

When it comes to your strategic approach, it is essential not to get 'stuck in the middle.' Firms that Focus on a particular segment or Differentiate from the pack will often scale well, to a point. However, achieving massive scale is often challenging (but not impossible) without ultimately becoming a Cost Leader in some way....

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