DOPAMINE STRATEGY

strategy Sep 01, 2025

Most of us need a better brain chemistry plan.

We’re living in the golden age of scrolling.

Flick swipe refresh repeat. A quick hit of dopamine the brain’s “motivation and joy” molecule lights up only to fade seconds later.

So we do it again. And again. And again...

Here’s the problem: those tiny spikes are like giving your brain teaspoons of sugar.

Pleasant in the moment but the cost is dopamine insensitivity. Eventually your chemical baseline for motivation and joy flatline over time.

Think about that: the very chemical that’s meant to fuel your ambition creativity and drive is being quietly drained by mindless habits.

The Good News

Dopamine receptors are trainable. Not all dopamine hits are created equal.

Quick dopamine hits

  • Scrolling social media: +50% short lived addictive (think nicotine lite)
  • A delicious meal: +100% gone in three minutes
  • Winning a game: +200% but it evaporates in 15 minutes

Sustainable dopamine hits

  • Meditation: +100% sustained for six hours
  • Helping someone: +180% lasts a full hour and brings oxytocin (the bonding hormone)
  • 45 minute run: +225% with a 2 hour glow and brain derived neurotrophic factor (fertilizer for your neurons)
  • 5 minute ice bath at 8°C: +300% lasting three hours with norepinephrine sharpening focus

One path keeps you hooked. The other builds lasting energy focus and joy.

Dopamine Investment for Professionals

Rebalance your “dopamine portfolio”

Audit

Notice where your dopamine is leaking away (Hint: check your screen time)

Shift

Replace 15 minutes of scrolling with a call to a friend a quick meditation or a walk

Stack

Start your day with an aerobic run or meditation. Add cold exposure a hug or an act of service

Play the long game

Dopamine isn’t just about feeling good now. It’s about wiring your brain to stay motivated creative and connected for the long haul.

Why It Matters for Leaders

Leaders set the tone. A team mirrors its leader’s energy. If you’re addicted to short dopamine loops your team will be too. But when you model sustainable practices like exercise, mindfulness and connection you build a culture of resilience not burnout

Closing Thought

Scrolling might give you a momentary buzz, but strategy is about trade offs.

The best investment you can make is in sustainable dopamine practices. Particularly the ones that lift you up today and build a foundation for joy and motivation tomorrow.

So here’s your challenge: put down your device give someone a hug and go for a run

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