In twenty-five years of consulting, we’ve learnt a great deal about people, technology, intellectual property, market uncertainty and strategy. We explore the emerging ideas of global thought leaders and note the inevitable decline of the strategically inept. Our consultants ‘see with fresh eyes’ for our clients, the real and frequently untapped options and downside risks.  In the boardroom and on the shop floor, we know the right questions to ask. We help clients create unique value driven strategies that result in a positive sum game.


  • Corporate and Business Strategy Workshops
  • Board Governance Education and Advisory Board Roles
  • Inspirational Talks on Strategy and Leadership
  • Cultural Analysis and Organisational Development


Our forward looking Strategic Analysis Framework provides open ended options. It has three fundamental steps:

Right Understanding  – We facilitate conversations that deliver a clear and dispassionate view of the emerging future and the evolving industry value chain. We revisit the founder’s vision and challenge the organisational DNA. We consider one to three year horizons with respect to demand, customers, competitors and suppliers, along with the prevailing industry forces. The result is a reliable canvas on which to develop strategy.

Right Relationship – Strategic positioning is the very heart of the strategy process. We ask how the business is going to compete within the future industry value chain. We help clients make fundamental choices about which industries and markets to participate in, which products and services are to be offered, and to which customers. Delicate decisions are made about positioning within a chosen product-market and the likely relationships with other players. Our clients don’t have to be the best in their industry, but they do need to hold a unique and profitable value proposition that creates sustainable advantages.

Right Action – We identify the capability platforms and activities needed to succeed. Success relies heavily on the competency, experience and commitment of people. Performance is strongly influenced by five elements: competencies|experience, culture, structure|systems, management, and people. These form the company’s capability platform and this will largely determine its capacity to compete and out-perform its competitors.



Adept organisations engage us to inspire leadership and motivate, shape and deliver superior customer value.

Our popular talks include:

  • Basic Instinct – A leadership conversation that matters.
  • Ice Cream Vans on the Beach – Marketing strategy secrets.
  • World Class Leadership – Build and lead a world class team.
  • Culture Eats Strategy – Create a unique strategic culture.
  • Black Swan Fever – The 2016 – 2026 transitional economy.
  • Riding the Wave – The five stages of business growth.
  • Fierce Conversations – Board governance education.
  • Good CEO Bad CEO – 10 habits of extraordinary executives.
  • Nine Deadly Sins – The hidden shadow and gold of leadership.
  • Breaking Glass – Shatter organisational limits.
  • Doing Leadership Differently – Value sets for global change.

Bookings call +61 407 301 200 





HCG Founder, John Hale delivers inspirational talks on strategy and leadership.

Our talks and workshops address the question, “What are going to be your future unfair advantages?” We will facilitate an event or talk specific to your industry to clarify your future direction. We will ensure your leaders draw up a set of guiding policies that demand a valid, accurate and regular diagnosis. Together we will assesses your strategy for prevailing industry conditions and articulate how you will win. In the end, winning may involve staking out new white spaces, revitalising old trails, exiting businesses, consolidation or slow continuous improvement.



In terms of strategy, analysing our client’s financials and people ensures the client’s ‘tail does not wag the dog’. We examine the resource implications of strategy shifts. We close the gaps between the client’s existing and future paradigms, to align their culture with their future strategy.
Financial Analysis

In additional to return on investment (ROI), we examine gross margin, asset turnover, debt to equity ratios, solvency ratios and liquidity ratios to assess the financial well being of our clients as they move forward.


Cultural Analysis

In terms of people, we draw of the expertise of Trompenaars and Hampden-Turner (THT), who spent 10 years researching the preferences and values of people in various cultures around the world. As part of this, they surveyed more than 46,000 managers in 40 countries. THT found that people from different cultures vary in specific predictable, ways. This is because each culture has its own way of thinking, its own values|beliefs and its own preferences. They concluded that people from different organisational and national cultures have preferences that fall on the following seven dimensions:

  1. Universalism versus particularism.
  2. Individualism versus communitarianism.
  3. Specific versus diffuse.
  4. Neutral versus emotional.
  5. Achievement versus ascription.
  6. Sequential time versus synchronous time.
  7. Internal direction versus outer direction.

Hale Consulting Group applies this model to assess cultural health and support our clients to learn more about their people, prevent misunderstandings and enjoy a better working relationships.



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Client success

We hired Hale Consulting Group to assess our culture and help us modernise the way we operate as an organisation. The result was fantastic. They delivered an action packed and magical day of team building and awareness raising games and exercises. Morale is much higher and we are working much more cooperatively and effectively as a result.
Mark Pidcock - Dealer Principal, City Toyota
In my first two years working with Hale Consulting Group, I have grown Nickel Energy by over 150%. They made sure I set goals that were right for me. They helped me navigate the future at multiple levels and delivered the skills and awareness my management team needed and found me the key senior management personnel I needed. They have tremendous wisdom, expertise and skill and their level of integrity is second to none.

Nick Lake - Founder , Nickel Energy
Hale Consulting Group cut quickly through to the core issues and then supported me in establishing simple yet valuable habits to manage my life more effectively, habits that I continue to use in my daily life years later. Their insight and skills provide solutions for personal as well as corporate growth. They operate at maximum integrity and come highly recommended.

Christopher Dean - Founder, Thursday Plantation
Customer service is important for our dealers, yet we wanted an extra customer service effort right through the buying process. Hale Consulting Group led this change by crystallizing the benefits of extra effort with great results. It is rare to have a business advisors passionate about the issues and who balance changing attitudes with the discipline of personal action plans.
Bruce Loxton - Managing Director, Kimberley Group
We called on Hale Consulting Group when our company was struggling with its direction. They gave us a clear overview and proposition of options that was invaluable in leading us to make brave decisions and actions. Five years later our Company is a leader in its field and has just won the NSW Telstra Business Award as best business in its category.

Will Evans - Founder , The Purist Company
The Board identified the need to bring new and current Board Members up to date with the responsibilities of being a Director. The Board Governance Training Day Hale Consulting Group facilitated for us was well received by new and experienced Directors alike. Their knowledge, professional experience and entertaining style kept the Board engaged and made for a highly effective day.
Paul Welch - Company Secretary, NSW Sugar Milling Co-op
Hale Consulting’s greatest strengths lie in their ability to think strategically and to guide others along that path. They demonstrates very effective people management skills and can adapt their style to suit variable client groupings and scenarios. They played a significant role in the development of this Council’s overarching 2020 Strategic Plan and this required intense workshop exercises with Councillors. Soon after I invited them to assist with a radical restructure of the organization’s management team. I found their input invaluable and importantly both of these key exercises have proven to be success stories for Lismore City Council.

Paul O’Sullivan - General Manager, Lismore City Council.
We invited John Hale from Hale Consulting to facilitate our Company Development Forum. John is a skilful presenter – he extended us both as individuals and as a group. His positive energy and enthusiasm served to break down barriers, build a strong cohesiveness within the group and gave us valuable communication and relationship – building skills. I highly recommend John as a facilitator for any organisation looking to improve its internal and external communication skills.
Craig Zerk - Director, GeoLINK.
I invited John Hale from HCG to be the keynote presenter at our inaugural company development day. John helped us become more aware and cooperative as a team. He has given the entire organisation and myself a great platform from which to drive the changes necessary for our future growth and success.
Brett McLaren - Chief Executive Officer, OEM Dynamics
Whether it is organising highly successful information technology forums for our members or performing focus group consultations for thirty small rural communities of less than 5000 people and then developing appropriate health care service models, Hale Consulting Group’s breadth of experience and professional approach ensures I can be confident of a quality outcome every time.
Dr. Susan Page - National President, Rural Doctors Association
Hale Consulting Group’s lateral and clear thinking has been of immense help in those times when I have felt backed into a corner. Our company & management have benefited enormously both financially and personally due to their creativity, commitment and expertise.
Terry Pitt - Managing Director, Byron Bay Taxis & Limosines
I realized I had plenty of options going forward and I needed some help in evaluating them and choosing the right ones. I found working with Hale Consulting Group amazing. They are so grounded and able to quickly and powerfully choose the right pathway out of many and offer the most suitable and sustainable strategies to make sure I arrive successfully.
Natalie Purcell - Founder , Byron Bay Detox Retreats