strategy May 01, 2021

What is a Strategic Accountant?

I am looking forward speaking at the CA ANZ 2021 Accounting Conference this month. 

I will share that Strategic Accountants make it their business to understand their client’s business. These accounting paragons focus a client's attention, energy, and investment in three ways to help them analyse the past, manage the present and lead the future.

My presentation will assist accountants to reimagine their firm, its services and their career path. Notably, I will discuss the impact of inertia, entropy and bias. I will reveal why accountants should learn to juggle and ensure their clients do the same. 


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