SWOT ANALYSIS

strategy Jun 01, 2020

A SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats (SWOT) facing a business or organisation.

To apply a SWOT analysis to Estée Lauder Companies, you would need to first identify the company's strengths, which are internal factors that give the company an advantage over its competitors. Some examples of strengths for Estée Lauder Companies might include a strong brand reputation, a wide range of high-quality products, and a loyal customer base.

Next, you would need to identify the company's weaknesses, which are internal factors that may hinder its ability to compete. Some examples of weaknesses for Estée Lauder Companies might include a reliance on a small number of key distributors, a lack of presence in certain geographic markets, or a limited product line.

After identifying the company's strengths and weaknesses, you would then need to identify its opportunities, which are external factors that the company could take advantage of to achieve its goals. Some examples of opportunities for Estée Lauder Companies might include expanding into new markets, partnering with other companies, or introducing new products.

Finally, you would need to identify the company's threats, which are external factors that may pose a risk to the company's success. Some examples of threats for Estée Lauder Companies might include increased competition, changes in consumer preferences, or economic downturns.

Once you have identified all of the factors in the SWOT analysis, you can use this information to develop strategies for maximising the company's strengths and opportunities, and minimising its weaknesses and threats.

A SWOT Analysis helps Estée Lauder Companies achieve its goals and stay competitive in the marketplace. Today Estée Lauder Companies CEO Fabrizio Freda mitigates the threats of increased competition and changes in consumer preferences by energising middle managers via internal advisory boards, who are empowered to educate and reverse-mentor the Board, C-Suite and executive branches. 

Fabrizio Freda Talks Succession Planning at Estée Lauder – WWD

Freda's Global Reverse Mentoring Program targets the Gen-Y Millennials (digital natives born between 1981 and 1996) to lead Estée Lauder's global strategic conversations around new markets, products, brands and the use of smartphones and social media.  

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