strategy Sep 19, 2023

I had a positive day with the Zero Positive (ZP) Team again today. We dove deeper into our ongoing strategy conversation.

I couldn't have asked for a more passionate team to work with.

ZP is on a successful mission to provide precise, data-driven climate change solutions to measure CO2 emissions and promote awareness and behavioural change.

In today's world, where greenwashing is losing credibility, and climate change costs are on the rise, ZP is gaining significant interest, investment and sales.

ZP have shifted my understanding of our grave human impacts and how ZP can help the most responsible of corporates measure and correct their course.

These words from 4 years ago ring truer today than ever:

“You have stolen my dreams and my childhood with your empty words. And yet I'm one of the lucky ones. People are suffering. People are dying. Entire ecosystems are collapsing. We are at the beginning of a mass extinction, and all you can talk about is money and fairy tales of eternal economic growth. How dare you!” - Greta Thunberg

Many still view climate action as costly and not a worthwhile investment. Others still behave like moronic luddites:

“A mentally ill Swedish child who is being exploited by her parents and by the international left” - Donald Trump

Exciting times lie ahead for ZP, and I'm thrilled to be part of this journey with such a passionate and forward-thinking team!
#strategyday #zeropositive


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