Your strategic future should be your top priority. If you have a strategy and if it is to be valuable, it should identify the capabilities, competencies and skills you need to win in the future.
Your next priority is to identify your very best (and often scarce) people and bring them together to execute and deliver on the very specific and unique capabilities you need to win.
If you don’t have a strategy, it probably does not matter who does what. However, if you want to win, give us a call at HCG and we will help you get your future strategy right and the right people on it.