Let’s say you finally have the right strategy moving forward…

Can you still fail?


  1. Not communicating the right strategy to the organization (and your customers) and not gaining the consensus needed to deliver on it is the first elephant in the room.
  2. The second elephant is lack of goal setting to support the strategy along with forgetting to link performance measures and employee rewards to it.
  3. The third elephant is inadequate resourcing – the right strategy needs to be funded and resourced in the right way, to realise it’s potential promptly.
  4. The final elephant is lack of feedback. Set and forget doesn’t work. Ensuring you have the right strategy, both now and in the future is an iterative process.

If you can’t say what your strategy is, please contact us at HCG. If you can say what it is, check out the four elephants.