I have been invited to speak to Expressway at the Microsoft Innovation Centre again this week, to a passionate group of beginning and serial entrepreneurs. My talk is entitled Rules of the Game. I will share universal principles that act on all businesses and the new rules of the game, that have evolved in the era of digital disruption. 

As little as 26,000 years ago our distant cousins, the Neanderthals died out as a result of evolutionary change and competition. Today the same forces are at work in business. Many businesses that have existed for over a century, will become extinct due to digital disruption and hyper-competition. My talk will focus on the idea of value creation in the face of changes in the traditional industry value chain.