Set better long term goals


When it comes to goals, it is worth remembering, ‘Whether you think you can, or you think you can’t, you’re right!’ (Henry Ford) and that, ‘Imagination is more important than knowledge. (Albert Einstein) 

Why do so many struggle?

Many people believe life happens to them. Life becomes like the words printed in a storybook that they didn’t write. Others, who react to life, struggle – which can leave them feeling blue. A growing number of enlightened and talented people, with imagination and resolve, experience life happening through them. They understand that imagination precedes physical manifestation and that energy follows intention. They create their own blueprint.

Talented and committed businesses set challenging goals. They imagine innovative ways to drive value, select the right strategies and make their own blueprints. If you are not sure about how to choose between strategic approaches, consider purchasing ‘The Strategy Book’.

What are your long term commitments?

Experience reminds us that when we have an unwavering resolve towards something, we know in our heart that we already have it!  Things fall into place. The universe becomes benevolent. Consider your level of resolve and commitment to a 2030 goal. Compare this to any goals for 2025, 2023, 2021 and 2020. It is rare to find a business that is as committed to a ten-year goal as they are to a one-year goal.

Those unique businesses with living breathing ten-year goals are always flexible about the strategies they will use to get there and how much sooner they could get there, but their commitment, like a bank cheque, remains ‘not negotiable’.

How goals work

Goals are about the means, not the ends. Steve Jobs’s goal for the iPhone was never really about making a phone. It was about assembling the talented culture needed to create such devices and capturing new levels of customer loyalty via its App Store alliances.

What goals can you imagine?

Most CEOs in Australia have talent acquisition and talent retention as essential goals. Yet, developing talented cultures from within is a far better goal. As Australian CEO tenures become shorter and shorter and Australian Boards become more and more risk-averse, strategy is used less and less, with innovation and imagination dissipating and disappearing.

To create future options, successful businesses need to imagine! Download your free template here: FUTUREPROOF2030.

About BLOG Author – John Hale Strategic Futurist Speaker

John Hale is the founder of Hale Consulting Group and author of The Strategy Book. John has worked as an early stage investor and advisor for over twenty-years. He has worked with leaders from Fortune 500 and mid-sized companies to start-ups and public sector organisations. John has been a Visiting and Adjunct Professor teaching strategy, entrepreneurship, project management and ethics at various institutions including Singapore Management University, Bond University and Melbourne Business School.

John’s popular conference talks include:

Future-Proof – Create a strategic mindset
Future Customer – Shift loyalty to your brand
Future Culture – Nurture workforce talent
Digital Futures – Grow digital wings

If you feel it may be time to pivot or change your strategic approach, contact me at, to schedule a free thirty-minute phone call, to help map out your next steps.