Vale Aaron and Ingvar


Each of us is dealt a hand from birth

How and when you play your cards shapes your destiny. The same is true for your business.

Aaron Hernandez

Aaron Hernandez died in 2017 at age 27. Like many people Aaron was dealt a mixed hand. His violent father, sexual promiscuity, sheer athleticism, celebrity status, drug use, degenerative brain disease from repeated NFL head injuries, incarceration and eventual suicide made for an unhappy, short but colourful life.

In the world of business, Enron was an unhappy, short-lived but colourful example.

Ingvar Kamprad

Ingvar Kamprad died in 2018 at age 91. His wealthy family taught him to be careful with money. In 1943 at the age of 17 he founded IKEA. At the time of his death he was the eighth richest person on the planet.

Kamprad was happiest when he flew economy, bought second-hand clothes and drove his 1993 Volvo. He lived a happy, long and simple life.

Your Cards

Q1. Are you unhappy or happy with your cards?
Q2. Is the business you are in trendy or is it aligned with a long-term trend?
Q3. Do you want a colourful expensive life?
Q4. Are you more like Aaron or Ingvar?
Q5. What do you really need?


Spend some time this year thinking about the sort of life you want in 2030 and beyond.

Check your hand. Consider discarding some cards and picking up some new ones. Then, play your cards.



About BLOG Author | John Hale – Strategic Futurist Speaker

John Hale is the founder of Hale Consulting Group and author of The Strategy Book. John has worked as an early stage investor and advisor for over twenty-years. He has worked with leaders from Fortune 500 and mid-sized companies to start-ups and public sector organisations. John has been a Visiting and Adjunct Professor teaching strategy, entrepreneurship, project management and ethics at various institutions including Singapore Management University, Bond University and Melbourne Business School.

John’s popular conference talks include:

Future-Proof – Create a strategic mindset
Future Customer – Shift loyalty to your brand
Future Culture – Nurture workforce talent
Digital Futures – Grow digital wings

If you feel it may be time change your strategic approach, contact me at, to schedule a free thirty-minute phone call, to help map out your next steps.