Let’s say you finally have the right strategy to move forward. Can you still fail? Absolutely!
Not Communicating the right strategy to the organization (and customers) and not gaining the consensus needed to deliver on it is the first Elephant in the Room.
The second Elephant is Lack of Goal Setting to support the strategy and forgetting to link performance measures and rewards to it.
The third Elephant is Inadequate Resourcing – the right strategy needs to be funded and resourced in the right way, to realize it’s potential in a timely manner.
The final Elephant is Lack of Feedback. Set and forget doesn’t work. Constantly ensuring you have the right strategy, both and now and in the future is an iterative process.