This week, a conference client 👩🏻💼 gave me follow-up feedback she had polled from an audience of professionals I spoke with last month. From my audience, 78% indicated that my keynote speech entitled Growing Digital Wings, exceeded their expectations 🥇. A further 22% indicated that my speech met their expectations 🥈and no audience members indicated that my speech fell short of expectations. This sort of feedback is almost useless to me as a professional speaker... 🤔 Let me share why? Every time I speak, one or more people come up after and share how much they enjoyed my speech. Rather than basking in their praise, I simply say, “Thank you, what did you like about it?” They pause and then share. This sort of feedback is real gold 🏆 to me as a speaker, as it lets me know specifically what worked. If my key message and the way it was received is not something they mention, then I know I have more work 🎯 to do on my speech. Feedback is the breakfast of champions, and not all breakfasts are alike. 🍐🍑🥐🥞
Competition The theory of competition suggests that market players who generate earnings in identical ways cannot coexist. 👩🎤👩🎤To this end, every player must be different in some way, to create a unique source of advantage. 😀 When direct competitors continue to thrive for extended periods, each must somehow be different from the other, so that they can coexist. Each will have a slightly different value proposition and customer focus. 🤔With coexisting players who are seemingly identical, with equivalent value propositions, the only difference between them may be in the minds of their respective customers. This is why marketing and advertising can be so valuable in a traditional marketplace. 🎯 This is also why digital platforms with millions of registered consumers, like Amazon and E-Bay, can be so valuable in the online marketplace. Furthermore, as consumers, we often need the existence of similar players 👩🎤👩🎤to help us buy. The existence of similar players with similar offerings raises our awareness and perceptions of a new product or service. A collection of similar market players can provide ‘social proof’😇 that a product or service is, in fact, legal, subject to periodic price competition and of inherent value, due to the number players in [...]
I will be speaking 🗣CPA Australia next month on Growing Digital Wings. With the progress of AI-based 🤖 finance solutions, tomorrow's🔮 accountants will need to grow into more strategic advisory roles 🚀 (using outputs from AI), to build deeper relationships with their clients and key players within their clients' own increasingly complex business ecosystems.