At HCG we understand that strategic positioning is the very heart of the strategy process. We ask how the business is going to compete within the future industry value chain. We help clients make fundamental choices about which industries and markets to participate in, which products and services are to be offered, and to which customers.
Delicate decisions are made about positioning within a chosen product-market and the likely relationships with other players. Our clients don’t have to be the best in their industry, but they do need to hold a unique and profitable value proposition that creates sustainable advantages.