The ideas of shared value and corporate social responsibility (CSR) can be used as strategic tools.
Shared value thinking allows CSR to become a core competence. CSR can become a strategic capability like any other capability your business decides to develop and can it take time.
If your business has not given much thought to CSR, it’s probably a good time to make a start. Start small, learn quickly and build. Identify as many points of intersection between your activities and society and your activities and the natural environment.
At intersections where the consequences of your activities are negative or hazardous, investigate each and then formulate a series of new initiatives that deliver significant benefits to your business and society and to your business and the natural environment.