Rumi once said, “Start some big foolish project like Noah.”

Like Noah, once we know our organisation’s agenda for strategic development, we can create a big hairy audacious goal that drives a ten-year plus horizon for growth.

When I think about it, there are really only two important dates in the life of an organization.

The first date is the day your organization came into being. The second date is the day your organization discovers its reason for being. Both dates are significant and they rarely coincide.

Apple was founded on April Fool’s Day 1976. It’s reason for being came much later. The Apple iPhone was released on the 29 June 2007. A Trojan Horse like no other, which changed our lives forever.