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The CEO Book

Includes Shipping

The CEO Book will help you navigate the twelve habits of highly successful CEOs. You will learn how to care for your people, know which way to go, and align and allocate resources effectively.


Being a successful CEO is mostly an inside job requiring a purposeful journey of hard knocks. However, clues exist, and much can be learned from those who have gone before us. There are lessons from CEOs and leaders of twelve evergreen organisations including Tesla, Netflix, Estée Lauder, Microsoft, Stitch Fix, San Antonio Spurs, Apple, the House of Saud, Merck & Co, YouTube, PepsiCo and the Navy Seals.

“The CEO Book is easy to follow with a strategic and empathic storytelling approach, making it an enjoyable and informative read for beginning and seasoned CEOs.”

Graham Turner, CEO Flight Centre Travel Group